What we do and how we can help you




We partner with our clients to develop and implement marketing strategies that achieve business objectives.

As B2B specialists we understand the link between sales and marketing, and how these two key areas need to work together to achieve business growth and brand equity.

  • Marketing strategy development
  • Strategic collobations and partnerships
  • Tactical and implementation planning
  • Roll out and implement management

Our past experience includes the following:

  • TechnoServe
  • Liyema Consulting
  • NuWorld Holdings
  • Airports Company South Africa
  • Wot-If? Trust
  • Discovery (in collaboration with The Creative Distillery)
  • Citrus Growers Association (in collaboration with Stardust Global)

Our collaborators

Stardust Global

The Creative Distillery

What clients have said

Thank you Nicci and The Why Effect helping grow our Liyema, you really did! You have been our support structure in so many ways, closing some of the gaps where I couldn’t reach.
Ayanda Mzondeki – managing director, Liyema Consulting