Be brave: Some inspiration if you need it

Be brave: Some inspiration if you need it

It was a crazy weekend in South Africa. News broke that a certain family left (skipped?) the country. Social media buzzed with drama surrounding the voters roll; some people disappeared completely, some had very strange or no addresses (I was a “no...
Up the West Coast

Up the West Coast

The Why Effect visit to the West Coast: because it’s not always about work! Jakkalsfontein Nature Reserve, a visit to the Darling Brewery and a beautiful wedding in Yzerfontein.       Images by Nichola Woolmer Photography. Click here to visit her Facebook page....
Pro mountain bikers: entrepreneurs or not?

Pro mountain bikers: entrepreneurs or not?

I am a passionate mountain biker. I’ve always been interested in the business behind the sport. In South Africa (as far as I know) most professional mountain bikers receive financial sponsorship from corporate sponsors, that make a strategic decision to showcase their...
Why entrepreneurship in South Africa is important

Why entrepreneurship in South Africa is important

According to Stats SA, South Africa has an unemployment rate of over 25% (this was in 2013). Maybe this number has changed in the past couple of years. Maybe it hasn’t. Either way our unemployment rate is high. We all know that. One of the solutions that gets thrown...
UX design: why entrepreneurs need it

UX design: why entrepreneurs need it

Working with entrepreneurs I have learnt how overwhelming creating a website for your company can be. I have come across so many entrepreneurs who spent a lot of money on a website that they aren’t happy with. The website doesn’t do what they initially thought it...
3 ways to work with your nemesis

3 ways to work with your nemesis

As entrepreneurs our relationships are vital to us. We need our networks to survive and thrive. These networks help to grow our businesses; they are a shoulder to cry on when things get tough. BUT…. I have to work with people I don’t like – don’t we all? Colleagues,...
A guide on how to just STOP

A guide on how to just STOP

I’m feeling frazzled! At these times I run around like a headless chicken being very “busy” achieving nothing. I somehow lose my sense of prioritisation and focus on the least important things first and, of course, I’m far too “busy” for the business-critical tasks....